06.Sherridon Homes
2025
Creative Tender
Property Brand Identity
Advertising Design
Brought in to sharpen an existing campaign concept, the creative direction was reworked into "The Second Best Victorian Builder," a tongue-in-cheek proposition designed to rebuild brand trust and cut through the noise. The idea rolled out across OOH, digital, radio, and TVC, with brand-level executions crafted to land consistently across every touchpoint.