Claudia (she/her) is a digital designer currently practicing in Melbourne on Wurundjeri Land, specialising in publication design, art direction, web design, and animation. Claudia is currently working within a small creative team across a multitiude of design projects.

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Demure is a Naarm-based publication that encourages the discovery and appreciation of emerging femme, queer and gender-non-conforming (GNC) creatives. Claudia has been freelancing as Demure Magazine's Senior Publication designer since 2023, managing a small creative team and overseeing the process from creative ideation to print.

With phase one of Sherridon’s brand campaign underway, focused on rebuilding trust in an uncertain Australian market - Claudia was approached to rework the initial creative, sharpening the concept into a clearer, tongue-in-cheek ‘The Second Best Victorian Builder’ campaign designed to stop the scroll and drive brand awareness.

Deliverables included a series of creative recommendations and brand-level executions, spanning OOH, radio, digital channels, and a TVC, all designed to bring the campaign to life across key touchpoints.

Teach the Future is a campaign delivered in partnership with the Victorian Department of Education. Claudia was tasked with bringing the creative concept to life within Victoria’s advertising and marketing landscape, promoting the department’s initiatives to encourage new pathways into teaching and highlight the benefits of working in regional and rural schools. 

Deliverables included a full suite of brand awareness and lead generation ads, with a focus on motion graphics, incorporating edited videos and vox pops to drive engagement and inform prospective teachers.

Despite the strength of it's mission, World Vision Australia's advertising and marketing channels were no longer delivering meaningful sponsorship outcomes. To turn this around, Claudia and her creative team developed the “Sponsor Connection” concept, reframing sponsorship as a personal relationship by linking children and donors through shared traits such as birthdays and hobbies. 

Through a mix of scroll-stopping messaging for newsletter subscribers, emotionally driven storytelling that reinforced impact, and designs crafted to boost awareness and engagement, the campaign reignited performance across every metric. The result was a 266% year-on-year increase in child sponsorships, successfully transforming Meta into one of World Vision Australia’s top-performing acquisition channels.