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06.Demure
Sherridon Homes
Department of Education
Australian National University
Hudson Grounds
Left Write Hook
   Claudia Thwaites
Claudia (she/her) is a digital designer currently practicing in Melbourne on Wurundjeri Land, specialising in publication design, art direction, web design, and animation. Claudia is currently working within a small creative team across a multitiude of design projects.

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01.Demure

2024 / 2025
Edition 01 / Edition 02
Publication Design

Barcode: 2471692597181
235 x 324mm
160 pp. Softcover
Demure is a Naarm-based publication that encourages the discovery and appreciation of emerging femme, queer and gender-non-conforming (GNC) creatives. Claudia has been freelancing as Demure Magazine's Senior Publication designer since 2023, managing a small creative team and overseeing the process from creative ideation to print.

02.Sherridon Homes

2025
Creative Tender Brand Identity

Creative Strategy
Marketing & Advertising Design
With phase one of Sherridon’s brand campaign underway, focused on rebuilding trust in an uncertain Australian market - Claudia was approached to rework the initial creative, sharpening the concept into a clearer, tongue-in-cheek ‘The Second Best Victorian Builder’ campaign designed to stop the scroll and drive brand awareness.

Deliverables included a series of creative recommendations and brand-level executions, spanning OOH, radio, digital channels, and a TVC, all designed to bring the campaign to life across key touchpoints.
02.Department of Education

2025
 Motion Graphics

Video Editing
Marketing & Advertising Design


Teach the Future is a campaign delivered in partnership with the Victorian Department of Education. Claudia was tasked with bringing the creative concept to life within Victoria’s advertising and marketing landscape, promoting the department’s initiatives to encourage new pathways into teaching and highlight the benefits of working in regional and rural schools. 

Deliverables included a full suite of brand awareness and lead generation ads, with a focus on motion graphics, incorporating edited videos and vox pops to drive engagement and inform prospective teachers.
03.Australian National University
Pacific Security College (APSC)

2024 Brand Identity

Creative Strategy
Publication Design
Marketing & Advertising Design
Twenty years since RAMSI, its profound impact continues to shape the Pacific region. Claudia was engaged to refresh the brand identity for the Australia Pacific Security College (APSC), with the aim of honouring this legacy while increasing visibility and engagement with contemporary audiences.

Drawing on historical flag designs and visual motifs from across the Pacific, the refreshed identity amplifies Pacific Islander voices and embodies empowerment, pride, and unity - values that sit at the heart of regional collaboration.
04.Hudson Grounds

2025 UX / UI Design

Marketing & Advertising Design
Claudia led the design of the top-performing landing page in the agency’s history, employing a modular approach to clearly separate information and highlight key selling points. The design strategically leveraged video content and interactive modules throughout the page to engage users and drive conversions.

The utilisation of structured layouts and multimedia elements created an intuitive and compelling user experience, significantly boosting performance metrics and setting a new standard within the agency.
05.Left Write Hook

2023 Brand Identity

Video Editing
UX / UI Design
Creative Strategy
Claudia was approached to create a brand from scratch for Left Write Hook, an organisation using creative writing and boxing to empower adult survivors of abuse and trauma. At the time, they were facing challenges with visibility, audience engagement, and brand consistency. The existing identity felt outdated and didn’t reflect the energy, creativity, or real-world impact of their work.