With phase one of Sherridon’s brand campaign underway, focused on rebuilding trust in an uncertain Australian market - Claudia was approached to rework the initial creative, sharpening the concept into a clearer, tongue-in-cheek ‘The Second Best Victorian Builder’ campaign designed to stop the scroll and drive brand awareness.

Deliverables included a series of creative recommendations and brand-level executions, spanning OOH, radio, digital channels, and a TVC, all designed to bring the campaign to life across key touchpoints.