Index
01.
02.
03.
04.
05.
06.
07.
08.
09.
10. Australian National University
Victorian Department of Education
Apartments
The Garden
World Vision Australia
Sherridon Homes
Yard 3012
Demure
Bowerbird
Hudson Grounds


Claudia (she/her) is a Melbourne-based digital designer practicing on Wurundjeri Land, with five years of experience across creative direction, advertising design, and motion animation.

Fuelled by coffee, banh mi, and riding my bike.

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06.Sherridon Homes

2025
Creative Tender Property Brand Identity

Advertising Design
Brought in to sharpen an existing campaign concept, the creative direction was reworked into "The Second Best Victorian Builder," a tongue-in-cheek proposition designed to rebuild brand trust and cut through the noise. The idea rolled out across OOH, digital, radio, and TVC, with brand-level executions crafted to land consistently across every touchpoint.