Despite the strength of it's mission, World Vision Australia's advertising and marketing channels were no longer delivering meaningful sponsorship outcomes. To turn this around, Claudia and her creative team developed the “Sponsor Connection” concept, reframing sponsorship as a personal relationship by linking children and donors through shared traits such as birthdays and hobbies. 

Through a mix of scroll-stopping messaging for newsletter subscribers, emotionally driven storytelling that reinforced impact, and designs crafted to boost awareness and engagement, the campaign reignited performance across every metric. The result was a 266% year-on-year increase in child sponsorships, successfully transforming Meta into one of World Vision Australia’s top-performing acquisition channels.